Optimizing eLearning for Market Research & Insights Professionals with Closed Captioning “Ensuring that every Market Research & Insights Professional can access our training content, no matter their learning needs, is… Continue reading Closed Captioning Announcement: Now Available in Research Rockstar eLearning Courses
As we wrap up 2023, join us for a December filled with live events designed to help you become a true research rockstar in 2024! Our expert instructors will host… Continue reading Rock 2024 with Expert Advice on Qual, Quant, and Data Viz Topics
We are approaching ChatGPT’s 1st birthday (November 30th, 2023), and what a year it has been! Market Research & Insights professionals have seen many changes in the field since its… Continue reading Unveiling the Future: 10 Ways AI Can Impact Market Research Careers
Have you ever had an excessive workload that your team can’t reasonably handle? This is a familiar challenge for experienced Market Research team leaders, and it often becomes even more… Continue reading Market Research Team Leaders: Ease Your Stress with Instant Self-Serve Staffing Rates Tool
A common deterrent to recommending ethnographic research is the task of finding participants. In the world of qualitative market research, where locating willing and qualified respondents is already a daunting… Continue reading Unlocking Ethnographic Research: 5 Tips for Recruiting Success
We are thrilled to introduce you to the newest additions to our Research Rockstar instructional team, Marni Martens and Jim Newswanger. These exceptional researchers bring a wealth of knowledge and… Continue reading Introducing Instructors & Research Rockstars: Marni Martens & Jim Newswanger
In the realm of qualitative market research, the top-line report is a common deliverable. Whether it be for C-suite executives or cross-functional teams, stakeholders always appreciate a concise summary of… Continue reading Mastering the Art of Top-line Reports in Qualitative Research
It has never been easier to earn your new credential Have you been thinking about obtaining a professional credential for yourself or your Market Research & Insights team members? If… Continue reading Important Market Research Certificate Updates & Options
Market Research meets Neuroscience! As market researchers, our goal is to uncover genuine and meaningful insights about specified target markets. However, we are often thwarted when research participants share superficial… Continue reading The Deeper Why: Subconscious Drivers of Consumer Behavior
In the world of market research, we sometimes hear grumblings about “death by PowerPoint.” But contrary to widespread belief, many market research clients actually prefer slide deck-style reports to written… Continue reading The Surprisingly Stable Appeal of Slide-style Reports in Qualitative Research
