In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as Phase 1 before a survey research… Continue reading Common Scenarios for Combining Qualitative & Quantitative Research
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. These LIVE eLearning opportunities include Q&A, Homework Review, Demonstrations, and much more! Not yet a Research Rockstar student?… Continue reading Live Events: Ethical & Legal, Market Segmentation, QDA & More
When conducting in-depth interviews (IDIs), it’s not uncommon to encounter participants who provide over-rationalized or contradictory responses. As the interviewer, we want to recognize and remedy these situations quickly to… Continue reading Handling Contradictory and Over-Rationalized Responses in IDIs
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: QRE 201, Open-Ended Questions, Writing Quantitative Research Reports & More
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: Market Research 101, Data Fluency, QRE 201 & More
Getting ready to advance your Market Research and Insights career in 2023? With our high-quality, skill-based microlearning offerings, found in the new All Access Backstage Pass, students will have even greater flexibility… Continue reading 2023 Market Research Training Paths: 4 Options
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: Mobile & Online Qual, Social Media Research, Open-Ended Qs & More
Do you struggle to execute research projects with children? Do you have trouble designing techniques that work with all age groups within a study? Do you sometimes wish for a… Continue reading Conducting Research with Children: Key Tenets for Success
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: Market Research 101, Data Fluency, Focus Groups & More
As market research professionals, the end of the year often means a mad dash to meet deadlines. On top of your Q4 crunch, sprinkle on a dusting of year-end reviews,… Continue reading Our Gift to You: a Sweet eLearning Deal!
