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Category: Qualitative Research

Qualitative Research Demand & Chainsaw Juggling: Look Out for Hard-Core Qual

My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver projects that meets the persistent needs for scale and speed while also being rigorous.

Organizations that embrace customer-centric, data driven decision making (which is most of them) often do value qual. But as these organization have become more data-centric, their business decision makers have become more aware of data reliability concerns. Thus, it’s not surprising that while we are seeing strong demand for qual, we are also seeing higher expectations about the methodological rigor with which it conducted.

Want an Insights Association Credential? Your Past Training Applies!

I have great news.  You may have already completed some of the requirements for earning a Certificate from the Insights Association! See our course list below to see if you… Continue reading Want an Insights Association Credential? Your Past Training Applies!

Up the Quality of Your Qualitative Data Analysis

Have you ever had difficulty creating reports based on interview, focus group, or ethnographic research results? buy nolvadex online buy nolvadex no prescription generic You aren’t alone. Analysis and reporting… Continue reading Up the Quality of Your Qualitative Data Analysis

Are Your Qualitative Research Reports Damaged by Researcher Bias?

Vintage treasure chest opens to reveal a luminous but hidden secret

Don’t be the researcher who relies on their personal recall to bang out a report in a couple of hours—that researcher is not leveraging this wonderful resource, and is likely injecting their own biases into the process. Indeed, researcher bias is a very real phenomenon….

Managing Focus Groups: How to create a dynamic conversation, with great results

A great focus groups sparks their creativity—whether for sales, marketing or product development ideas. So many business professionals crave an authentic opportunity to learn directly from their target market, and a well-recruited, professionally moderated focus group can be a great way for them to have this experience.

Quant versus Qual: No longer meaningful?

Are the categories of quantitative and qualitative research still meaningful?

Many market researchers refer to the categories of quantitative and qualitative methods when describing our profession. Some specialize in one or the other, some equally cover both. It’s a perfectly fine categorization that is universally used.

But is it time for a refresh? Our profession has changed in recent years; shouldn’t our way of defining it?

“Mission: Possible”: A Structured Approach to Qualitative Analysis

Structured analysis also minimizes the risk of researcher bias. Don’t think it exists? There are actually several known forms of researcher bias, including Positive Bias and Inattentional Blindness.

Our recommendation is to use both approaches. Using both an unstructured and a structured approach…

Cleaning the Clutter for Market Research Impact

by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC This summer I tackled an arduous task: cleaning out my garage. I found no shortage of baskets, boxes, barrels, half-empty… Continue reading Cleaning the Clutter for Market Research Impact

What Market Researchers Need to Know About Irrational Consumers

Consumers may be irrational in their decision making, but according to behavioral economist Dan Ariely, they’re predictably so. For marketers, the implications are fairly straightforward. Consider the advice from Oliver… Continue reading What Market Researchers Need to Know About Irrational Consumers

Rockin’ and Research. More alike than you think.

Close your eyes. Imagine you’re on stage, your instrument in hand, set list and lyrics engraved on your heart, hearing the howl of the crowd as the lights come up and the fans go wild. Pure energy feeding your adrenalin, pumping through your veins and helping you….
Okay, so maybe a market research presentation isn’t exactly the same as living that dream we all had as kids. But you’re still stepping into the spotlight, putting expertise and passion into a show you hope will leave them blissed with satisfaction and hungry for more.