As market research professionals, the end of the year often means a mad dash to meet deadlines. On top of your Q4 crunch, sprinkle on a dusting of year-end reviews,… Continue reading Our Gift to You: a Sweet eLearning Deal!
As market research professionals, the end of the year often means a mad dash to meet deadlines. On top of your Q4 crunch, sprinkle on a dusting of year-end reviews,… Continue reading Our Gift to You: a Sweet eLearning Deal!
As Market Research & Insights professionals, we always strive to optimize survey data quality. It can be tricky, especially when surveying niche, over-surveyed or hard-to-find populations. When attempting to do… Continue reading When “One” is Not Enough: How Mixed-Mode Data Collection Can Amp Up Your Survey Research
31 Days of Free Market Research Learning What 31 definitions should every Market Research professional know? We’ve picked our set of “must-know” items and are releasing one a day throughout… Continue reading 31 Days of Free Market Research Learning
New to Multinational Market Research? Here’s How to Avoid 3 Common and Costly Mistakes! Multinational market research projects are always fascinating learning opportunities, but they require significant planning in order to yield quality data. To get you started, Research Rockstar instructor Kathryn Korostoff has a few tips and tricks to avoid common novice errors associated with multinational survey research.
We are thrilled to announce that Cindy Casper has joined the Research Rockstar instructional team. Research Rockstar students will benefit immensely from her vast knowledge of market research methods and… Continue reading Big News: We have a new Instructor!
It’s the most wonderful (and hectic!) time of the year! With the holidays right around the corner, you may find yourself scrambling to make a deadline or working a few… Continue reading Could You Use An Extra Hand This Holiday Season?
New market research methods are great—but I also still value the tried and true. Survey research, for one, is still very important (especially for populations and research goals that can’t… Continue reading Getting More People to Take Your Surveys: 8 Ways to Optimize Response Rates
Debating odd versus even survey scales? Read on for some tips and a free PDF summarizing research on survey research scales.
I have great news. You may have already completed some of the requirements for earning a Certificate from the Insights Association! See our course list below to see if you… Continue reading Want an Insights Association Credential? Your Past Training Applies!
Writing great quantitative market research reports is hard! Often, we are working with tight deadlines and little support. Yet market research professionals all know that great reports are important to… Continue reading 3 Ways to Structure Quantitative Market Research Reports
