If a client asks about factor or cluster analysis, what would you say? Do you know when to use these techniques? Do you know what using them implies for questionnaire… Continue reading Interested in Learning Factor and Cluster Analysis?
If a client asks about factor or cluster analysis, what would you say? Do you know when to use these techniques? Do you know what using them implies for questionnaire… Continue reading Interested in Learning Factor and Cluster Analysis?
Boring reports are often caused by weak synthesis. Boring reports tend to be glorified lists of single data points, filled with dull statements like, “25% of people reported X, and 35% reported Y.” Or how about, “3 out of 5 customers prefer A, and 2 out of 5 prefer B.” Boring. But boring reports are fast to write, and given the pressure most researchers are under to write reports fast, it’s an understandable conundrum. So, what’s the cure?
Americans happily buy $1,000+ pieces of home exercise equipment, with the best of intentions. But what happens when the slick new gear is unpacked and assembled? Nothing. Many home exercise… Continue reading Open-ended Questions: The Home Exercise Machine of Survey Research
Excel or SPSS? You might find that Excel is a better choice. You can analyze survey data with Excel. Learn how.
Stumped trying to write a survey invitation? Here’s a great example to get you started.
Article Synopsis: Should I label all scale points or just the end points for attitudinal questions? E-Journal Survey Practice By Aaron Maitland Written by Research Rockstar intern Sarah Stites Experienced… Continue reading [New Article Synopsis] Current Thinking on Scale Labeling
After the duration of a survey surpassed the fifteen minute mark, roughly one in ten participants gave up. Moving toward twenty minutes, around 25 percent of participants abandoned the survey.
What if Excel could do 80% of the data analysis tasks that you use SPSS for?
If you haven’t looked at Excel as a survey data analysis tool in a while, look again. Better still, come take our brand new, one-of-a-kind class: Excel for Market Research Data Analysis. This 4-week program starts with pivot tables, covers t-test and chi-square tests, and continues up to and including regression. All in Excel.
Are the categories of quantitative and qualitative research still meaningful?
Many market researchers refer to the categories of quantitative and qualitative methods when describing our profession. Some specialize in one or the other, some equally cover both. It’s a perfectly fine categorization that is universally used.
But is it time for a refresh? Our profession has changed in recent years; shouldn’t our way of defining it?
by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC This summer I tackled an arduous task: cleaning out my garage. I found no shortage of baskets, boxes, barrels, half-empty… Continue reading Cleaning the Clutter for Market Research Impact
