Will your internal audience be receptive to your fantastic, new, market research results? How can you maximize market research receptivity? Think about this carefully—a brief reflection on this topic can ultimately impact your project’s success.
Will your internal audience be receptive to your fantastic, new, market research results? How can you maximize market research receptivity? Think about this carefully—a brief reflection on this topic can ultimately impact your project’s success.
Planning to hire a market research agency to help with a project? Before you do, be sure to create a list of questions you will use to assess potential agencies for fit and qualifications. Some questions are obvious: experience with similar projects, years in business, company size, and so on. But here are two important questions are often overlooked:
1. Do you belong to any professional associations? The answer should start with…
Seth Godin’s blog post yesterday was about a topic I have been thinking about a lot lately. It’s inspired by the aphorism, “…to a person with a hammer, every problem looks like a nail.”
Some of the pain that market research is going through right now is precisely because of this. In the field of market research, we have hammers we are very comfortable with…
Using Customer Feedback to Inform Product Design Decisions: Some friendly info on MaxDiff analysis.
Excerpts from the book, How to Hire & Manage Market Research Agencies.
The market researcher who clings to conventional surveys and focus groups like a life raft on a turbulent sea is going to drown. Those who judiciously add various social media and ethnographic-based methods along with some of the other fabulous new qualitative research tools out there will be able to navigate through the storm—and best help clients choose the methods (or mix) for their unique needs.
Do you need a little help identifying places where potential savings may exist in your market research budget? If so, here are some great questions to ask.
Are you thinking about a market research project? If so, you may be debating whether you should hire an outside market research agency or do it in-house.
Of course, working with a market research agency is a big investment. Depending on the scope of your project, you may be looking at a $50,000, $100,000 or greater budget. Then again, a DIY approach can also add up—perhaps far more than you expect…
