Optimizing eLearning for Market Research & Insights Professionals with Closed Captioning “Ensuring that every Market Research & Insights Professional can access our training content, no matter their learning needs, is… Continue reading Closed Captioning Announcement: Now Available in Research Rockstar eLearning Courses
Hiring a freelance market researcher can be a cost-effective way to get specialized expertise or additional capacity for your projects without increasing overhead. And these days, who isn’t looking at… Continue reading 6 Things to Know Before You Hire a Market Research Freelancer
If you are a market research agency leader, you’ve likely felt the pinch of tight budgets and stiff competition. It has become increasingly difficult over the years to find that… Continue reading How Will Market Research Agencies Craft a Profitable Future in 2025 and Beyond?
It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a “bad” thing or… Continue reading How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios
We are excited to invite you to three upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses
As the end of January approaches, I’d like to ask: is your Market Research & Insights team charging into 2024 with clarity and enthusiasm, or are you still seeking a… Continue reading How’s 2024 Looking?
As we wrap up 2023, join us for a December filled with live events designed to help you become a true research rockstar in 2024! Our expert instructors will host… Continue reading Rock 2024 with Expert Advice on Qual, Quant, and Data Viz Topics
We are thrilled to introduce you to the newest additions to our Research Rockstar instructional team, Marni Martens and Jim Newswanger. These exceptional researchers bring a wealth of knowledge and… Continue reading Introducing Instructors & Research Rockstars: Marni Martens & Jim Newswanger
In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as Phase 1 before a survey research… Continue reading Common Scenarios for Combining Qualitative & Quantitative Research
If you’re new to the Market Research and Insights profession you may be surprised to learn that we have specific ethical and legal guidelines to which we must adhere. While… Continue reading Managing Clients Who Ask for Unethical or Illegal Research Activity
