How Do Market Research & Insights Leaders Optimize Workloads & Budgets?

Is your 2020 already looking busy? You’re not alone in having big goals, a long-term outlook, and (for many) a flat budget. This begs the question: what options exist to… Continue reading How Do Market Research & Insights Leaders Optimize Workloads & Budgets?

Going Virtual: Tips for Making a Fast Move to Remote Work

[For my friends who now are managing a 100% virtual/remote team for the first time due to coronavirus concerns: tips from 15+ years of running virtual teams, facilitating online meetings… Continue reading Going Virtual: Tips for Making a Fast Move to Remote Work

Survey Data Quality Concerns? Mixed-mode Surveys May Be Your Answer

A lot of anecdotal evidence suggests mixed-mode approaches are becoming more common. Why does this seem to be happening? Many survey researchers who have embraced (or at least experimented with) mixed-mode surveys have done so to try to address data quality concerns due to declining survey response rates and sample source quality concerns.

Data Privacy for Market Researchers: Online Guest Lecture with Greg Timpany & Panel

Data privacy has recently become a very hot topic. Are you complying with the latest rules? buy fildena online buy fildena no prescription generic Concerned about inadvertently breaking them? buy… Continue reading Data Privacy for Market Researchers: Online Guest Lecture with Greg Timpany & Panel

Summertime eLearning 20% Offer

Good news, Researcher Rockstars! We have 13 amazing courses available for July and August! Super Summer Savings: Use discount code Beach20 to get 20% off. Code expires August 5th, 2019! Don’t lose this… Continue reading Summertime eLearning 20% Offer

Making Your Market Research Report’s Key Findings Really Shine

Or, what market researchers can learn from novelist William Faulkner Have you ever had a market research project where you had great data, but you just couldn’t seem to get… Continue reading Making Your Market Research Report’s Key Findings Really Shine

The Quirk’s Event Chicago In 300 Words Or Less!

Quirk’s Chicago Event Recap by Kathryn Korostoff A big thanks to Quirk’s for another great market research event. And for hosting this one in Chicago—a great location choice judging by the crowds.… Continue reading The Quirk’s Event Chicago In 300 Words Or Less!

Running Lean in 2019: Strategies for Market Research & Insights Team Leaders

Maybe it’s a post-New Year’s bump, maybe it’s the side-effect of end-of-year business plans. In any case, we’re only a few weeks into 2019, and already I’m seeing some interesting… Continue reading Running Lean in 2019: Strategies for Market Research & Insights Team Leaders

Last Call for 2018 Training: 9 courses to pick from, real-time or on-demand

Good news, Researcher Rockstar! We have 9 courses available for November and December.  These courses are taught by a great team of instructors, including Dan Reynolds, Kathryn Korostoff, Steven Struhl, and… Continue reading Last Call for 2018 Training: 9 courses to pick from, real-time or on-demand

Are Market Researchers Over-relying on the Importance of “Why”?

Sure, big data tells you what consumers do, but you need market research to find out the “why.” It’s a common statement these days. But is it factually accurate? Or… Continue reading Are Market Researchers Over-relying on the Importance of “Why”?