Research Rockstar Launches Market Research Industry’s Largest eLearning Training Catalog for 2018. 28 Courses Now Available in both real-time and on-demand formats for flexibility and skills advancement, without travel Big news!… Continue reading [Big News] New Market Research eLearning Options for Ultimate Flexibility
Bias can get introduced at various points in a market research project. Here is a look at an often overlooked source of bias: bias that gets introduced during analysis and… Continue reading [New video] Is Your Market Research Subject to Analysis Bias?
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Dear Friends, Five of our market research courses are being renamed (see table below). I just want you to know, so that if you go looking for a course and… Continue reading Updated Names for 5 Market Research Training Courses
Effective communication of complex information is a challenge in many professions. For example, consider the challenges faced by climate scientists: they have powerful, complex data that needs to be communicated… Continue reading Getting People to Use Your Market Research Results: Part 3
CX is hot. Hiring managers are often looking for “CX experience.” Many cool job openings these days have “CX” in the title. As a market researcher, you can with absolute integrity refresh your resume with today’s semantics—especially if you have done any of the 7 project types described above. You may not have known it, but you have been a customer experience expert for years. And now is the time to start bragging about it.
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Research Rockstar students now have access to free on-demand (OD) content. We are mining hundreds of hours of class recordings to pull out short segments on various qualitative and quantitative topics. Each research “riff” is 5 to 15 minutes in duration. Topics now available: 95% Confidence Interval Defined, Statistical Terminology, and report writing tips.
The Marketing Research Association (MRA) and the Council of American Survey Research Organizations (CASRO) are merging: the new Insights Association officially launches January 1, 2017.
