A recent survey of Research Rockstar clients tested interest in 22 specific training topics. Based on the survey results, and subsequent follow-up interviews with select participants, the following topics have been chosen:…………
A recent survey of Research Rockstar clients tested interest in 22 specific training topics. Based on the survey results, and subsequent follow-up interviews with select participants, the following topics have been chosen:…………
What training topics would you like to see for the market research and customer insights profession?
Three days in San Fran with hundreds of my market research colleagues? Count me in.
The MRA’s Corporate Researchers Conference is coming up September 26-28, and will be held in San Francisco.
…students will learn about the new area of ethnography which allows people to basically research themselves. With mobile devices, consumers can opt-in to a research experience by taking in-the-moment picture or video content, capturing sound bites or scanning QR codes anytime or anywhere. This might just be the most promising aspect of mobility in market research.
If your past project management tool experience was that it took more time to update the tool than to do the work, you are not alone. But a lot has changed in the past few years. Tools are now available that are easy, intuitive, and compatible with existing business processes.
As a gesture of thanks for all of the good fortune we have had, we are making a donation to Feed America. “We want to show our gratitude for your business by giving back to the community,” says Kathryn Korostoff, President of Research Rockstar.
Innovation that does require new software tools or applications to be developed can be “coded” or programmed elsewhere. What you, the research expert, might need to know: how to write software specifications so that you can…
A great focus groups sparks their creativity—whether for sales, marketing or product development ideas. So many business professionals crave an authentic opportunity to learn directly from their target market, and a well-recruited, professionally moderated focus group can be a great way for them to have this experience.
In celebration of World Statistics Day, we had our amazing intern Sarah put together an infographic amalgamation of interesting statistics. What percent of Americans have pet reptiles? How much pizza… Continue reading October 20th is World Statistics Day!
Point-Counterpoint: What’s the Big Deal with Big Data?
I am biased. Having taught the predictive analytics class in the pre-conference workshops, I have some ideas about the role of market researchers, data scientists and the messy intersections between them. I mean us. Wait… OK, well, that’s why it is messy.
Here are a few points made by each speaker at the MRA’s Corporate Researchers Conference, followed by my take away.
