Data Privacy for Market Researchers: Online Guest Lecture with Greg Timpany & Panel

Data privacy has recently become a very hot topic. Are you complying with the latest rules?

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Concerned about inadvertently breaking them?

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Are you being bombarded with the alphabet soup of HIPPA and GDPR, or the titles of legislation that require your compliance? How do you handle sensitive data appropriately to protect both you and the respondent?

The rules that protect data privacy are an important part of collecting data from respondents. The people we interview as part of our insight process expect that we will take their feedback with an appropriate degree of seriousness, and will take action to guard their privacy and maintain the security of their data in accordance with the law.

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In this lecture, Greg Timpany will cover the basics of the process we as researchers should be implementing in order to comply with legislation and regulations that protect data privacy.

Attend this free online guest lecture on Wednesday, October 2nd, at 1 PM Eastern to learn about data privacy, and how you can incorporate best practices into your research initiatives.

This presentation will cover:

  • A review of the number of data breaches and examples
  • A review of related legislation including HIPPA, GDPR, Gramm-Leach-Bliley Act, and the California Consumer Privacy Act
  • Ways to work with in-house legal counsel and IT

Greg Timpany has been called the “Bob Ross” of survey research; bringing insights to life, for those in the trenches to the boardroom, is his professional passion. A full-stack market researcher, teacher, and translator, Greg has led market research initiatives in many different arenas, including the surfing industry, boutique hotels, a children’s juice producer, and the food industry.

Research Rockstar Instructors Jeff McKenna and Julie Worwa will also participate as panel members and offer their insights into data privacy best practices.

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