High-quality market research data requires a high-quality sample. But diving into sampling can be trickier than it looks, partially because the jargon around sampling methods does get a bit geeky. To make these concepts more accessible, we have created a handy reference sheet on the two primary sample types used in market research: probability and nonprobability samples.
Sample Types and Definitions_Reference Material_Sampling Methods
This reference sheet comes from our Sampling Methods for Market Research course here at Research Rockstar, which covers a range of techniques, recommended uses, and real-world applications to equip you with the necessary sampling know-how. For a more comprehensive overview of sampling, we encourage you to check it out here!
We believe that knowledge is best when shared, so if you find this reference sheet useful, spread the wealth! Share it with colleagues, fellow researchers, or anyone interested in improving their understanding of sampling methods in market research.
Together, we can conduct research that rocks and drives better decision-making. We hope you enjoy this free reference sheet!
