How we apply BE lessons in market research varies: some of us apply BE to questionnaire design, some to methodology selection, others to data analysis and interpretation.
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And it’s evolving–as broad awareness of BE continues to rise, so does awareness of its key lessons for market research; specifically, the risks of over-relying on self-reported behaviors and motivators.
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Here is a Ted Talk about work done in “Behavioral Design“, in which the speaker refers to some of the same BE lessons we cover in our Behavioral Economics for Market Research class. She then segues to how she recommends using these lessons to inform product innovation.
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No time for a 15-minute video? At least watch the final 4 minutes, starting at 11 minutes in.