What? Research Rockstar’s summer workshop is right around the corner! Are you ready to get hands-on with some unstructured data analysis using an automated tool? You may have heard that automated tools have improved greatly in the past few years. But getting started with them can be hard. Who has time to experiment with new tools—let alone learn them well enough to actually try some analysis of open-ended data? We can help! In this workshop, you will participate in a case study project using a Research Rockstar-provided data file (with open-ended data) and free access to a robust Text Analytics platform (which we will provide at no cost to you) to analyze and report on the results.
You will also receive step-by-step guidance and coaching. In just 2 days, you will start an analysis from raw data, and end with creating results appropriate for use in your PowerPoint reports!
How? You will also get hands-on experience using a text analytics tool to analyze sample open-ended data. For this workshop you will get free access to Ascribe, a popular text analytics platform. While this platform can be used to analyze various types of unstructured data (such as text from online reviews and transcripts), we will be using it specifically to streamline coding and analysis of data from open-ended questions. Ascribe has been delivering software products to the market research and insights space for 20 years. Its tools can be used for semi-automated coding (streamlining the manual process), or fully automated text analytics and data visualization (using its machine learning option). In our workshop, we will be using the machine learning module. To learn more about Ascribe, please visit the Ascribe website.
Why? Are you tired of manually coding (or worse, ignoring) data from open-ended (OE) questions? Have past experiences using automated tools left you disappointed? We market researchers have all been there and can relate to this frustration. The good news is that text analytics tools have advanced greatly, making now a great time to give them a try so you can really amp up your OE data analysis.
Who? This workshop is free for all current Research Rockstar Backstage Pass members (On-demand, Full Access and VIP levels). Not a member? No worries, you can register for the workshop here.
When? This is a 2-day workshop that runs on Wednesday, 8/12 & Thursday 8/13, from 1-3pm EST. Be sure to save an hour for a homework assignment that will need to be completed before the Thursday session starts.
Where? The workshop will be held in the Research Rockstar virtual classroom. Details will be sent to your email after registration.
Next Steps? If you want to try out automated analysis of open-ended survey data, while learning best practices and getting real-time coaching from a fellow Research Rockstar, please RSVP here (RSVP is for current members only)! By using a case study approach, you will get to practice using a mock research project that will be similar enough to your own work, so your newly acquired skills will be transferable to your next survey research project!
Additional Details:
- Prerequisites: All students should have some experience manually coding OE survey data or have completed our introductory-level course, Open-ended Questions: Construction, Analysis & Reporting. Sorry, no exceptions.
- Don’t forget to save an hour on Wednesday evening, as there will be a homework assignment due before the start of the Thursday class.
- We have a limited number of seats available for non-Members. So if you are not a current member, be sure to sign up soon. You can purchase access to the workshop here.
