Click Here to Access the Live Event Where should you start with quantitative data analysis for market research projects? In this 4-part program, Instructor Cindy Casper teaches the basics of quantitative… Continue reading Quantitative Data Analysis for Survey Research: Live Event 7
Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations… Continue reading Sampling Methods for Market Research: Live Event 4
Click Here to Access the Live Event Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn… Continue reading Questionnaire Design 201: Scale Selection: Live Event 4
