Click Here to Access the Live Session Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this… Continue reading Social Media Research & Sentiment Analysis: Live Event 1
Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.… Continue reading Market Segmentation: Methodology Options & Project Planning Live Event 1
Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different,… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers Live Event 1
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Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge… Continue reading Market Research 101: Live Event 3
Click Here to Access Your Live Event So you want to know how to conduct research interviews? Then this instructor-led class is for you. Instructor Betsy Bernstein teaches you the… Continue reading Conducting Research Interviews: Project Design & Management: Live Event 2
Click Here to Access the Live Event Planning to run a survey project, but don’t know where to start? In this class, Instructor Kathryn Korostoff teaches students how to manage… Continue reading Questionnaire Design 101: Live Event 2
Click Here to Access the Live Event Today, the data-fluent researcher can choose from many types of data— including “big” and “small,” quantitative and qualitative, primary and secondary, financial and… Continue reading Data Fluency for Methodology Planning: Live Event 2
Click Here to Access the Live Event Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the… Continue reading Secondary Research 101: Sources & Techniques: Live Event 2
Click Here to Access the Live Event Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Kathryn Korostoff… Continue reading Focus Groups: Project Design & Management: Live Event 2
Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations… Continue reading Sampling Methods for Market Research: Live Event 2
Click Here to Access the Live Event Where should you start with quantitative data analysis for market research projects? In this 4-part program, Instructor Cindy Casper teaches the basics of quantitative… Continue reading Quantitative Data Analysis for Survey Research: Live Event 3
Click Here to Access the Live Event An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we… Continue reading Analyzing Survey Data Using SPSS: 101: Live Event 2
Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can… Continue reading Analyzing Survey Data Using SPSS: 101 Live Event 2
Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative… Continue reading Writing Qualitative Research Reports: Live Event 3
Click Here to Access the Live Event Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn… Continue reading Questionnaire Design 201: Scale Selection: Live Event 2
Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great… Continue reading Writing Quantitative Research Reports: Live Event 3
Click Here to Access the Live Event Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are also some big… Continue reading Open-ended Questions: Construction, Analysis & Reporting: Live Event 2
Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 2
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this… Continue reading Mobile & Online Qualitative Research Methods: Live Event 2
Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different,… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers Live Event 2
Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge… Continue reading Market Research 101: Live Event 4
Click Here to Access the Live Session Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this… Continue reading Social Media Research & Sentiment Analysis: Live Event 2
Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.… Continue reading Market Segmentation: Methodology Options & Project Planning Live Event 2
Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative… Continue reading Writing Qualitative Research Reports: Live Event 4
