Click Here to Access the Live Event Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn… Continue reading Questionnaire Design 201: Scale Selection: Live Event 4
Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great… Continue reading Writing Quantitative Research Reports: Live Event 7
Click Here to Access the Live Event An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we… Continue reading Analyzing Survey Data Using SPSS: 101: Live Event 4
Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can… Continue reading Analyzing Survey Data Using SPSS: 101 Live Event 4
Click Here to Access the Live Event Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are also some big… Continue reading Open-ended Questions: Construction, Analysis & Reporting: Live Event 4
Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this… Continue reading Mobile & Online Qualitative Research Methods: Live Event 4
Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different,… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers Live Event 4
Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge… Continue reading Market Research 101: Live Event 8
Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.… Continue reading Market Segmentation: Methodology Options & Project Planning Live Event 4
