Click Here to Access the Live Event Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Kathryn Korostoff guides students through the process of planning and managing a focus group project step-by-step. This class only covers reporting options briefly. For a more in-depth… Continue reading Focus Groups: Project Design & Management: Live Event 3
Click Here to Access the Live Event Where should you start with quantitative data analysis for market research projects? In this 4-part program, Instructor Cindy Casper teaches the basics of quantitative analysis in a fun, practical way. Includes examples, exercises, and plenty of time for student Q&A. This market research class is ideal for those new to quantitative… Continue reading Quantitative Data Analysis for Survey Research: Live Event 5
Click Here to Access the Live Event An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data, and concludes… Continue reading Analyzing Survey Data Using SPSS: 101: Live Event 3
Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101 Live Event 3
Click Here to Access the Live Event Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are also some big challenges. To get the most out of OE questions, the professional researcher must carefully construct questions, code (analyze) and report the data. In this course,… Continue reading Open-ended Questions: Construction, Analysis & Reporting: Live Event 3
Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.
Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 3
Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash course on ethnography. No previous experience is required. This is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will… Continue reading Ethnographic Research for Customer Insights: Live Event 3
Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 6
Click Here to Access the Live Event Where should you start with quantitative data analysis for market research projects? In this 4-part program, Instructor Cindy Casper teaches the basics of quantitative analysis in a fun, practical way. Includes examples, exercises, and plenty of time for student Q&A. This market research class is ideal for those new to quantitative… Continue reading Quantitative Data Analysis for Survey Research: Live Event 6
Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 7
Click Here to Access Your Live Event So you want to know how to conduct research interviews? Then this instructor-led class is for you. Instructor Betsy Bernstein teaches you the process of planning and conducting research interviews in this fast-paced class. Perfect for new researchers who want a real-world introduction and the inside scoop on… Continue reading Conducting Research Interviews: Project Design & Management: Live Event 4
Click Here to Access the Live Event Planning to run a survey project, but don’t know where to start? In this class, Instructor Kathryn Korostoff teaches students how to manage the process with project management excellence. Includes tips for pre-testing, managing clients/stakeholders, and how to avoid common mistakes in survey research.
Click Here to Access the Live Event Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions: Need to inform hypotheses for upcoming primary research projects? Need to validate or triangulate survey data? Need to harness existing data (no time… Continue reading Secondary Research 101: Sources & Techniques: Live Event 4
Click Here to Access the Live Event Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Kathryn Korostoff guides students through the process of planning and managing a focus group project step-by-step. This class only covers reporting options briefly. For a more in-depth… Continue reading Focus Groups: Project Design & Management: Live Event 4
Click Here to Access the Live Event Where should you start with quantitative data analysis for market research projects? In this 4-part program, Instructor Cindy Casper teaches the basics of quantitative analysis in a fun, practical way. Includes examples, exercises, and plenty of time for student Q&A. This market research class is ideal for those new to quantitative… Continue reading Quantitative Data Analysis for Survey Research: Live Event 7
Click Here to Access the Live Event An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data, and concludes… Continue reading Analyzing Survey Data Using SPSS: 101: Live Event 4
Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101 Live Event 4
Click Here to Access the Live Event Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are also some big challenges. To get the most out of OE questions, the professional researcher must carefully construct questions, code (analyze) and report the data. In this course,… Continue reading Open-ended Questions: Construction, Analysis & Reporting: Live Event 4
Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.
Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4
Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash course on ethnography. No previous experience is required. This is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will… Continue reading Ethnographic Research for Customer Insights: Live Event 4
Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 8
RSVP for this event is required. To RSVP click here. In this session, we will discuss procedures to make sure your data and reports are correct. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Continuing education
RSVP for this event is required. To RSVP click here. IDIs offer the ability to uncover thoughts, feelings, and beliefs. There's art and science in crafting a session that maximizes the ability to do so. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: It… Continue reading Live Event: The Power of Clarifying & Probing in IDIs
