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Mobile & Online Qualitative Research Methods: Live Event 2

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 2

Free

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Market Segmentation: Methodology Options & Project Planning Live Event 2

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
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Analyzing Survey Data Using SPSS: 201

Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here’s your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201

Free
Featured Featured Event Series Writing Quantitative Research Reports: Live Event

Writing Quantitative Research Reports: Live Event 4

Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 4

Free

Featured Featured Event Series Data Fluency for Methodology Planning: Live Event

Data Fluency for Methodology Planning: Live Event 3

Click Here to Access the Live Event Today, the data-fluent researcher can choose from many types of data— including “big” and “small,” quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.

Free

Featured Featured Event Series Sampling Methods for Market Research: Live Event

Sampling Methods for Market Research: Live Event 3

Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

Free
Featured Featured Event Series Questionnaire Design 201: Scale Selection: Live Event

Questionnaire Design 201: Scale Selection: Live Event 3

Click Here to Access the Live Event Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection: Live Event 3

Free
Featured Featured Event Series Writing Quantitative Research Reports: Live Event

Writing Quantitative Research Reports: Live Event 5

Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 5

Free
Featured Featured

Mobile & Online Qualitative Research Methods: Live Event 3

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 3

Free

Featured Featured

Market Segmentation: Methodology Options & Project Planning Live Event 3

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
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Writing Qualitative Research Reports: Live Event 6

Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports: Live Event 6

Free
Featured Featured Event Series Writing Quantitative Research Reports: Live Event

Writing Quantitative Research Reports: Live Event 6

Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 6

Free

Featured Featured Event Series Data Fluency for Methodology Planning: Live Event

Data Fluency for Methodology Planning: Live Event 4

Click Here to Access the Live Event Today, the data-fluent researcher can choose from many types of data— including “big” and “small,” quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.

Free
Featured Featured Event Series Sampling Methods for Market Research: Live Event

Sampling Methods for Market Research: Live Event 4

Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

Free
Featured Featured Event Series Questionnaire Design 201: Scale Selection: Live Event

Questionnaire Design 201: Scale Selection: Live Event 4

Click Here to Access the Live Event Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection: Live Event 4

Free
Featured Featured Event Series Writing Quantitative Research Reports: Live Event

Writing Quantitative Research Reports: Live Event 7

Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 7

Free

Featured Featured

Mobile & Online Qualitative Research Methods: Live Event 4

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 4

Free
Featured Featured

Market Segmentation: Methodology Options & Project Planning Live Event 4

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free

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3 Approaches to Customer Journey Mapping (Live Event)

Research Rockstar MA, United States

RSVP for this event is required. To RSVP click here. Customer experience (CX) is hot hot hot! If you have been asked to lead a CX research project, chances are you will need to deliver a customer journey map. When done well, these maps help businesses identify pain points and opportunities to optimize their products… Continue reading 3 Approaches to Customer Journey Mapping (Live Event)

Live Event: Journals for the Win

RSVP for this event is required. To RSVP click here. An overview of the publications relevant to market research, customer insights, CX, and more Format: How-to Level: Level 2, for those with basic market research knowledge, typically 2-5 years in the field. Learning Objective:  Fantastic academic journals exist that are solid sources of research-advancing continuing… Continue reading Live Event: Journals for the Win

Live Event: Tired of Bar Charts? Refresh Your Data Visualization Options

RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students will learn to choose from 20+ data visualization options that support their work.

Live Event: 10 ChatGPT Prompts for Drafting Management Summaries

Sign up for this event is required. Sign up here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: After attending this live event, participants will be able to use ChatGPT prompts that generate clear and accurate management summary drafts, turning AI into a helpful… Continue reading Live Event: 10 ChatGPT Prompts for Drafting Management Summaries

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