Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.… Continue reading Market Segmentation: Methodology Options & Project Planning Live Event 3
Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative… Continue reading Writing Qualitative Research Reports: Live Event 6
Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great… Continue reading Writing Quantitative Research Reports: Live Event 6
Click Here to Access the Live Event Today, the data-fluent researcher can choose from many types of data— including “big” and “small,” quantitative and qualitative, primary and secondary, financial and… Continue reading Data Fluency for Methodology Planning: Live Event 4
Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations… Continue reading Sampling Methods for Market Research: Live Event 4
Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative… Continue reading Writing Qualitative Research Reports: Live Event 7
Click Here to Access the Live Event Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn… Continue reading Questionnaire Design 201: Scale Selection: Live Event 4
Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great… Continue reading Writing Quantitative Research Reports: Live Event 7
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this… Continue reading Mobile & Online Qualitative Research Methods: Live Event 4
Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.… Continue reading Market Segmentation: Methodology Options & Project Planning Live Event 4
RSVP for this event is required. To RSVP click here. Customer experience (CX) is hot hot hot! If you have been asked to lead a CX research project, chances are… Continue reading 3 Approaches to Customer Journey Mapping (Live Event)
RSVP for this event is required. To RSVP click here. An overview of the publications relevant to market research, customer insights, CX, and more Format: How-to Level: Level 2, for… Continue reading Live Event: Journals for the Win
RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students will… Continue reading Live Event: Tired of Bar Charts? Refresh Your Data Visualization Options
