Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge… Continue reading Market Research 101: Live Event 8
Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.… Continue reading Market Segmentation: Methodology Options & Project Planning Live Event 4
RSVP for this event is required. To RSVP click here. Customer experience (CX) is hot hot hot! If you have been asked to lead a CX research project, chances are… Continue reading 3 Approaches to Customer Journey Mapping (Live Event)
RSVP for this event is required. To RSVP click here. An overview of the publications relevant to market research, customer insights, CX, and more Format: How-to Level: Level 2, for… Continue reading Live Event: Journals for the Win
RSVP for this event is required. To RSVP click here. In this session, we will discuss procedures to make sure your data and reports are correct. Format: How-to Level: Level… Continue reading Live Event: A Comprehensive QA Checklist for Researchers
RSVP for this event is required. To RSVP click here. IDIs offer the ability to uncover thoughts, feelings, and beliefs. There's art and science in crafting a session that maximizes… Continue reading Live Event: The Power of Clarifying & Probing in IDIs
RSVP for this event is required. RSVP here. Format: Hot Topics Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will acquire practical… Continue reading Live Event: Mastering Time Management – Boosting Productivity with 5 tools
RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students will… Continue reading Live Event: Tired of Bar Charts? Refresh Your Data Visualization Options
RSVP for this event is required. RSVP coming soon. Format: How-to Level: All. Suitable for all levels. Learning Objective: Students will leave with tips they can use to write IDI… Continue reading Live Event: Crafting IDI Discussion Guides – Best Practices for Insightful Interviews
RSVP for this event is required. RSVP coming soon. Format: Demo Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will have learned… Continue reading Live Event: Qual Mastery Lab Demo
