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Behavioral Economics for Market Researchers: Live Event 2
Behavioral Economics for Market Researchers: Live Event 2
Click Here to Access the Live Session What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of… Continue reading Behavioral Economics for Market Researchers: Live Event 2
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