What’s New in AI? (Hint: Have you heard about AGI?) [Live Event]

RSVP for this event is required. To RSVP click here. What is the current state of AI in the world of Market Research & Insights? Join instructor Jim Newswanger for the latest AI developments that pertain to market research, including an introduction to AGI (artificial generative intelligence). Format: Hot Topics Level 2: For those with… Continue reading What’s New in AI? (Hint: Have you heard about AGI?) [Live Event]

Mastering the 1-Page Executive Summary: Clients want them!

RSVP for this event is required. To RSVP click here. Have you ever been asked to create a one-page executive summary? If not, you will likely hear such a request soon. Distilling complex market research into concise one-pagers is challenging, but increasingly common. In this Live Event, Instructor Kathryn Korostoff will share 3 specific designs… Continue reading Mastering the 1-Page Executive Summary: Clients want them!

Part 2: (Back by Popular Demand!) MORE approaches to Customer Journey Mapping

RSVP for this event is required. To RSVP click here. Are you ready to delve deeper into the world of Customer Journey Maps? Join us for Part 2 of "3 Approaches to Customer Journey Maps", where we'll discuss valuable strategies to help you navigate your next Customer Journey Mapping project. Pose your most pressing questions… Continue reading Part 2: (Back by Popular Demand!) MORE approaches to Customer Journey Mapping

Market Research Agency Webinar Part 1

RSVP for this event is required. To RSVP click here. This 2-part webinar series is for market research agency leaders facing today's business challenges head-on. Whether you're grappling with financial pressures, adapting to technological disruptions, or otherwise reevaluating your business model, our goal is to equip you with the insights and tools you need to… Continue reading Market Research Agency Webinar Part 1

Market Research Agency Webinar Part 2

RSVP for this event is required. To RSVP click here. This 2-part webinar series is for market research agency leaders facing today's business challenges head-on. Whether you're grappling with financial pressures, adapting to technological disruptions, or otherwise reevaluating your business model, our goal is to equip you with the insights and tools you need to… Continue reading Market Research Agency Webinar Part 2

Case Study: B2B Interview Project

RSVP for this event is required. To RSVP click here. Peeling back the process of DIY, "bootstrapped" B2B interviews. Low-budget interviewing using DIY tools. What worked and what didn't? Format: Case Study Level: Suitable for all levels. Learning Objective: Learn from real-life examples of how a DIY interview project came together (timeline, objectives, discussion guide… Continue reading Case Study: B2B Interview Project

Live Event: Journals for the Win

RSVP for this event is required. To RSVP click here. An overview of the publications relevant to market research, customer insights, CX, and more Format: How-to Level: Level 2, for those with basic market research knowledge, typically 2-5 years in the field. Learning Objective:  Fantastic academic journals exist that are solid sources of research-advancing continuing… Continue reading Live Event: Journals for the Win

Live Event: Handling Difficult Client Situations with Confidence

RSVP for this event is required. To RSVP click here. In this session, we will discuss client management challenges we all encounter. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective:  Students will gain confidence and learn how to project confidence with clients while handling… Continue reading Live Event: Handling Difficult Client Situations with Confidence

Live Event: Navigating Gen Z’s Impact on Consumer Insights

RSVP for this event is required. To RSVP click here. How are you ensuring your insights take into account multi-generational consumer dynamics? In this Live Event, Instructor Marni Martens will break down trends shaping consumer habits across the generations, with a special focus on Gen Z. Discover how their unique habits influence marketing and sales… Continue reading Live Event: Navigating Gen Z’s Impact on Consumer Insights

Live Event: A Comprehensive QA Checklist for Researchers

RSVP for this event is required. To RSVP click here. In this session, we will discuss procedures to make sure your data and reports are correct. Format: How-to Level:  Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Continuing education

Live Event: Recollective Tool Demonstration

RSVP for this event is required. To RSVP click here. This session will be a live demonstration of online qualitative tool, Recollective, including various methodologies it can support and platform features, etc. Format: Tool Demo Level:  Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Expose students to… Continue reading Live Event: Recollective Tool Demonstration