Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101 Live Event 4
Click Here to Access the Live Event Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are also some big challenges. To get the most out of OE questions, the professional researcher must carefully construct questions, code (analyze) and report the data. In this course,… Continue reading Open-ended Questions: Construction, Analysis & Reporting: Live Event 4
Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.
Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4
Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash course on ethnography. No previous experience is required. This is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will… Continue reading Ethnographic Research for Customer Insights: Live Event 4
Click Here to Access the Live Session Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client. Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations while maintaining budgets, schedules,… Continue reading Client Management Skills for Market Researchers: Live Event 4
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 4
Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers Live Event 4
Click Here to Access the Live Session Market researchers conducting multinational projects encounter complexities that simply don't exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more… Continue reading Conducting Global Market Research: Live Event 4
Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 8
Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.
RSVP for this event is required. To RSVP click here. Customer experience (CX) is hot hot hot! If you have been asked to lead a CX research project, chances are you will need to deliver a customer journey map. When done well, these maps help businesses identify pain points and opportunities to optimize their products… Continue reading 3 Approaches to Customer Journey Mapping (Live Event)
RSVP for this event is required. To RSVP click here. What is the current state of AI in the world of Market Research & Insights? Join instructor Jim Newswanger for the latest AI developments that pertain to market research, including an introduction to AGI (artificial generative intelligence). Format: Hot Topics Level 2: For those with… Continue reading What’s New in AI? (Hint: Have you heard about AGI?) [Live Event]
RSVP for this event is required. To RSVP click here. Have you ever been asked to create a one-page executive summary? If not, you will likely hear such a request soon. Distilling complex market research into concise one-pagers is challenging, but increasingly common. In this Live Event, Instructor Kathryn Korostoff will share 3 specific designs… Continue reading Mastering the 1-Page Executive Summary: Clients want them!
RSVP for this event is required. To RSVP click here. Using CodeIT's free trial to investigate how it works with an open-ended survey question; compare and contrast to my usual method of coding in Q. Format: Tool Demo Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective:… Continue reading Tool Demo: Survey OE Coding w/ AI (Live Event)
RSVP for this event is required. To RSVP click here. Are you ready to delve deeper into the world of Customer Journey Maps? Join us for Part 2 of "3 Approaches to Customer Journey Maps", where we'll discuss valuable strategies to help you navigate your next Customer Journey Mapping project. Pose your most pressing questions… Continue reading Part 2: (Back by Popular Demand!) MORE approaches to Customer Journey Mapping
RSVP for this event is required. To RSVP click here. This 2-part webinar series is for market research agency leaders facing today's business challenges head-on. Whether you're grappling with financial pressures, adapting to technological disruptions, or otherwise reevaluating your business model, our goal is to equip you with the insights and tools you need to… Continue reading Market Research Agency Webinar Part 1
RSVP for this event is required. To RSVP click here. This 2-part webinar series is for market research agency leaders facing today's business challenges head-on. Whether you're grappling with financial pressures, adapting to technological disruptions, or otherwise reevaluating your business model, our goal is to equip you with the insights and tools you need to… Continue reading Market Research Agency Webinar Part 2
RSVP for this event is required. To RSVP click here. Peeling back the process of DIY, "bootstrapped" B2B interviews. Low-budget interviewing using DIY tools. What worked and what didn't? Format: Case Study Level: Suitable for all levels. Learning Objective: Learn from real-life examples of how a DIY interview project came together (timeline, objectives, discussion guide… Continue reading Case Study: B2B Interview Project
RSVP for this event is required. To RSVP click here. An overview of the publications relevant to market research, customer insights, CX, and more Format: How-to Level: Level 2, for those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Fantastic academic journals exist that are solid sources of research-advancing continuing… Continue reading Live Event: Journals for the Win
RSVP for this event is required. To RSVP click here. In this session, we will discuss client management challenges we all encounter. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Students will gain confidence and learn how to project confidence with clients while handling… Continue reading Live Event: Handling Difficult Client Situations with Confidence
RSVP for this event is required. To RSVP click here. How are you ensuring your insights take into account multi-generational consumer dynamics? In this Live Event, Instructor Marni Martens will break down trends shaping consumer habits across the generations, with a special focus on Gen Z. Discover how their unique habits influence marketing and sales… Continue reading Live Event: Navigating Gen Z’s Impact on Consumer Insights
RSVP for this event is required. To RSVP click here. In this session, we will discuss procedures to make sure your data and reports are correct. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Continuing education
RSVP for this event is required. To RSVP click here. This session will be a live demonstration of online qualitative tool, Recollective, including various methodologies it can support and platform features, etc. Format: Tool Demo Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Expose students to… Continue reading Live Event: Recollective Tool Demonstration
RSVP for this event is required. To RSVP click here. IDIs offer the ability to uncover thoughts, feelings, and beliefs. There's art and science in crafting a session that maximizes the ability to do so. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: It… Continue reading Live Event: The Power of Clarifying & Probing in IDIs
