Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 8
Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.
RSVP for this event is required. To RSVP click here. Customer experience (CX) is hot hot hot! If you have been asked to lead a CX research project, chances are you will need to deliver a customer journey map. When done well, these maps help businesses identify pain points and opportunities to optimize their products… Continue reading 3 Approaches to Customer Journey Mapping (Live Event)
RSVP for this event is required. To RSVP click here. What is the current state of AI in the world of Market Research & Insights? Join instructor Jim Newswanger for the latest AI developments that pertain to market research, including an introduction to AGI (artificial generative intelligence). Format: Hot Topics Level 2: For those with… Continue reading What’s New in AI? (Hint: Have you heard about AGI?) [Live Event]
RSVP for this event is required. To RSVP click here. Have you ever been asked to create a one-page executive summary? If not, you will likely hear such a request soon. Distilling complex market research into concise one-pagers is challenging, but increasingly common. In this Live Event, Instructor Kathryn Korostoff will share 3 specific designs… Continue reading Mastering the 1-Page Executive Summary: Clients want them!
RSVP for this event is required. To RSVP click here. Using CodeIT's free trial to investigate how it works with an open-ended survey question; compare and contrast to my usual method of coding in Q. Format: Tool Demo Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective:… Continue reading Tool Demo: Survey OE Coding w/ AI (Live Event)
RSVP for this event is required. To RSVP click here. Are you ready to delve deeper into the world of Customer Journey Maps? Join us for Part 2 of "3 Approaches to Customer Journey Maps", where we'll discuss valuable strategies to help you navigate your next Customer Journey Mapping project. Pose your most pressing questions… Continue reading Part 2: (Back by Popular Demand!) MORE approaches to Customer Journey Mapping
RSVP for this event is required. To RSVP click here. This 2-part webinar series is for market research agency leaders facing today's business challenges head-on. Whether you're grappling with financial pressures, adapting to technological disruptions, or otherwise reevaluating your business model, our goal is to equip you with the insights and tools you need to… Continue reading Market Research Agency Webinar Part 1
RSVP for this event is required. To RSVP click here. This 2-part webinar series is for market research agency leaders facing today's business challenges head-on. Whether you're grappling with financial pressures, adapting to technological disruptions, or otherwise reevaluating your business model, our goal is to equip you with the insights and tools you need to… Continue reading Market Research Agency Webinar Part 2
RSVP for this event is required. To RSVP click here. Peeling back the process of DIY, "bootstrapped" B2B interviews. Low-budget interviewing using DIY tools. What worked and what didn't? Format: Case Study Level: Suitable for all levels. Learning Objective: Learn from real-life examples of how a DIY interview project came together (timeline, objectives, discussion guide… Continue reading Case Study: B2B Interview Project
RSVP for this event is required. To RSVP click here. An overview of the publications relevant to market research, customer insights, CX, and more Format: How-to Level: Level 2, for those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Fantastic academic journals exist that are solid sources of research-advancing continuing… Continue reading Live Event: Journals for the Win
RSVP for this event is required. To RSVP click here. In this session, we will discuss client management challenges we all encounter. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Students will gain confidence and learn how to project confidence with clients while handling… Continue reading Live Event: Handling Difficult Client Situations with Confidence
RSVP for this event is required. To RSVP click here. How are you ensuring your insights take into account multi-generational consumer dynamics? In this Live Event, Instructor Marni Martens will break down trends shaping consumer habits across the generations, with a special focus on Gen Z. Discover how their unique habits influence marketing and sales… Continue reading Live Event: Navigating Gen Z’s Impact on Consumer Insights
RSVP for this event is required. To RSVP click here. In this session, we will discuss procedures to make sure your data and reports are correct. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Continuing education
RSVP for this event is required. To RSVP click here. This session will be a live demonstration of online qualitative tool, Recollective, including various methodologies it can support and platform features, etc. Format: Tool Demo Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Expose students to… Continue reading Live Event: Recollective Tool Demonstration
RSVP for this event is required. To RSVP click here. IDIs offer the ability to uncover thoughts, feelings, and beliefs. There's art and science in crafting a session that maximizes the ability to do so. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: It… Continue reading Live Event: The Power of Clarifying & Probing in IDIs
RSVP for this event is required. To RSVP click here. As experienced Market Research & Insights pros know, clients often have unrealistic expectations regarding project timing and budgets, often because they lack clarity about their research objectives (which can swell budgets) or how to get needed input and buy-in from their internal stakeholders (which can… Continue reading Live Event: Exceeding Client Expectations: Insider Tips for Project Success
RSVP for this event is required. RSVP here. Resources to guide your awareness of storytelling fundamentals in data intensive plots. What are the classic story models and how does data become the leading factor? Format: How-to Level: Level 2, for those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students… Continue reading Live Event: Amp Up Your Storytelling Skills
RSVP for this event is required. RSVP here. Learn practical and easy-to-implement ways for researchers to leverage qualitative data visualization to make insights more impactful and easier to communicate. Format: How-to Level: Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: Moving beyond word clouds, this live event will… Continue reading Live Event: Visualizing Qualitative Data: Options That Ignite Insights
RSVP for this event is required. RSVP here. Format: How-to Level: Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: During this session, we will discuss the important topics that must be covered during the project kick-off phase. We will also introduce a great job aid that will help… Continue reading Live Event: Let’s Plan a Successful Project Kick-off
RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Become familiar with the Van Westerdorp technique for establishing optimal pricing.
RSVP for this event is required. RSVP here. Format: Hot Topics Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will acquire practical time management strategies tailored to the demands of managing multiple market research projects and leave with five actionable tools to improve productivity.
RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students will learn to choose from 20+ data visualization options that support their work.
RSVP for this event is required. RSVP Here. Format: How-to Level: All. Suitable for all levels. Learning Objective: Students will leave with tips they can use to write IDI discussion guides to discover and explore important attitudes and behaviors.
RSVP for this event is required. RSVP Here. Format: Demo Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will have learned how to ask questions in an unbiased way and use probing and clarifying techniques effectively.
