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Ethnographic Research for Customer Insights

Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash-course on ethnography. No previous experience required: this is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. buy singulair online singulair no prescription… Continue reading Ethnographic Research for Customer Insights

Featured Featured Event Series Factor & Cluster Analysis: Advanced Techniques for Project Managers

Factor & Cluster Analysis: Advanced Techniques for Project Managers

Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers

Featured Featured Event Series Mobile & Online Qualitative Research Methods

Mobile & Online Qualitative Research Methods

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. buy lasix… Continue reading Mobile & Online Qualitative Research Methods

Featured Featured Event Series Behavioral Economics for Market Researchers

Behavioral Economics for Market Researchers

Click Here to Access the Live Session What drives consumers to make the decisions they make?  We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. buy furosemide online buy furosemide no prescription generic It is our job as market researchers to leverage concepts… Continue reading Behavioral Economics for Market Researchers

Featured Featured Event Series Writing Quantitative Research Reports

Writing Quantitative Research Reports

Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? buy zovirax online buy zovirax no prescription generic It needs to synthesize and present survey research findings in a way that your… Continue reading Writing Quantitative Research Reports

Featured Featured Event Series Analyzing Survey Data Using SPSS: 201

Analyzing Survey Data Using SPSS: 201

Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201

Featured Featured Event Series Factor & Cluster Analysis: Advanced Techniques for Project Managers

Factor & Cluster Analysis: Advanced Techniques for Project Managers

Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers

Featured Featured Event Series Mobile & Online Qualitative Research Methods

Mobile & Online Qualitative Research Methods

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. buy lasix… Continue reading Mobile & Online Qualitative Research Methods

Featured Featured Event Series Behavioral Economics for Market Researchers

Behavioral Economics for Market Researchers

Click Here to Access the Live Session What drives consumers to make the decisions they make?  We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. buy furosemide online buy furosemide no prescription generic It is our job as market researchers to leverage concepts… Continue reading Behavioral Economics for Market Researchers

Featured Featured Event Series Writing Quantitative Research Reports

Writing Quantitative Research Reports

Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? buy zovirax online buy zovirax no prescription generic It needs to synthesize and present survey research findings in a way that your… Continue reading Writing Quantitative Research Reports

Featured Featured Event Series Analyzing Survey Data Using SPSS: 201

Analyzing Survey Data Using SPSS: 201

Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201

Featured Featured Event Series Mobile & Online Qualitative Research Methods

Mobile & Online Qualitative Research Methods

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. buy lasix… Continue reading Mobile & Online Qualitative Research Methods

Featured Featured Event Series Analyzing Survey Data Using SPSS: 201

Analyzing Survey Data Using SPSS: 201

Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201

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Market Research 101: Live Event 1

Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 1

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Questionnaire Design 101: Live Event 1

Click Here to Access the Live Session Planning to run a survey project, but don’t know where to start? In this class, Instructor Kathryn Korostoff teaches students how to manage the process with project management excellence. buy wellbutrin online wellbutrin no prescription Includes tips for pre-testing, managing clients/stakeholders, and how to avoid common mistakes in… Continue reading Questionnaire Design 101: Live Event 1

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Data Fluency for Methodology Planning: Live Event 1

Click Here to Access the Live Session Today, the data-fluent researcher can choose from many types of data— including “big” and “small,” quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs. buy lipitor online buy lipitor no prescription generic

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Secondary Research 101: Sources & Techniques: Live Event 1

Click Here to Access the Live Session Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. buy amitriptyline online buy amitriptyline no prescription generic Consider the following questions: Need to inform hypotheses for upcoming primary research projects? Need to validate or triangulate survey data?… Continue reading Secondary Research 101: Sources & Techniques: Live Event 1

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Analyzing Survey Data Using SPSS: 101 Live Event 1

Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101 Live Event 1

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Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1

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Ethnographic Research for Customer Insights: Live Event 1

Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash course on ethnography. No previous experience is required. This is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will… Continue reading Ethnographic Research for Customer Insights: Live Event 1

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Client Management Skills for Market Researchers: Live Event 1

Click Here to Access the Live Session Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client. Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations while maintaining budgets, schedules,… Continue reading Client Management Skills for Market Researchers: Live Event 1

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Mobile & Online Qualitative Research Methods: Live Event 1

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 1

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Conducting Global Market Research: Live Event 1

Click Here to Access the Live Session Market researchers conducting multinational projects encounter complexities that simply don't exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more… Continue reading Conducting Global Market Research: Live Event 1

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Social Media Research & Sentiment Analysis: Live Event 1

Click Here to Access the Live Session Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this instructor-led class is an introduction to social media monitoring, social sample sources & more. Get a practical perspective on how you can use social media… Continue reading Social Media Research & Sentiment Analysis: Live Event 1

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Market Segmentation: Methodology Options & Project Planning Live Event 1

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

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