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How are you ensuring your insights take into account multi-generational consumer dynamics? In this Live Event, Instructor Marni Martens will break down trends shaping consumer habits across the generations, with a special focus on Gen Z. Discover how their unique habits influence marketing and sales strategies and market research.
Format: Cohort Insights
Level: Suitable for all levels.
Learning Objective: Upon completing this session, attendees will be able to understand the defining characteristics of Gen Z consumer behaviors compared to other generations and how this can be applied to your work as a market researcher.