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Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues.
Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips.
In this 4-part program, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.
The class also delves into decisions related to the choice of even versus odd scales, the number of points (5?
7? 10? 11?), and related topics.
