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Resources to guide your awareness of storytelling fundamentals in data intensive plots. What are the classic story models and how does data become the leading factor?
Format: How-to
Level: Level 2, for those with basic market research knowledge, typically 2-5 years in the field.
Learning Objective: Students will be exposed to several classic storytelling styles that are used to captivate audiences. The presentation will review how different story “arcs” can be applied to research delivery: what is seen, heard and read. The seminar will also review different presentatoin contexts: when does the moment call for grabbing attention and creating a lasting impression, versus when might an entertaining style be less appropriate? References will be supplied to follow some of the leading thinkers on this topic today and we will briefly touch on how AI has a new role in the storytelling task.