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Aggregated Data

Aggregated data is the result of the combination of individual data points to create a count, sum, average, or other statistics. It removes individual identification to deliver summary statistics based on a given classification.

Related Articles:
  • Article Synopsis: Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice
    The results from the authors’ modeling shows that the inferences marketing researchers obtain from monitoring social media are dependent on where they “listen.” For example, Facebook tends to be more positive, and Twitter more negative in the opinions expressed, based on the dynamics stated in the above paragraph. Common approaches that either focus on a single social media venue or ignore differences across venues...
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Multi-Mode Data Collection