Agile marketing is a “test-and-learn” marketing methodology utilizing the efficiency and capacity of digital technology to rapidly deploy tests, compose iterations, and analyze insights in one-to-two week sprints.*
*Agile Is The Mindset Of The Modern Marketing Organization”, June 2018.
“Agile marketing: A step-by-step guide”, November 2018.
“How Michelle Peluso Is Redefining Marketing At IBM”, January 2018.
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