Big Data

Big Data refers to any large dataset that standard spreadsheet tools cannot store. It comprises many variables typically aggregated from multiple data sources and is often used for both descriptive and predictive analysis.

Speaking & Publications
[New Article] Is it Time to Redefine Quantitative Research?
As simplistic as it is, market research is often defined as either “qualitative” or “quantitative.” In conversational use, most researchers use and define these categories fairly similarly. But this is changing. While “qualitative” use and meaning is fairly consistent, we are seeing a notable fragmentation in what the phrase “quantitative research” means to market research practitioners and related professionals.
Are Market Researchers Over-relying on the Importance of “Why”?
Career Planning Priorities for Senior Market Research & Insight Pros

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