The Brand Manager is responsible for marketing and operations of a specific brand or portfolio of brands, which may include oversight of brand strategy, advertising (creative & media), integrated marketing (e.g., promotions), consumer insights, supply chain, product innovation, and finance, and typically includes P&L responsibility. This role is most common in FMCG (Fast Moving Consumer Goods).
A large consumer brand may have several brand managers to oversee various aspects of the marketing needs.
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