Email data includes how many customers open a brand’s email, clicks on a link, forwards to another person, or unsubscribes from future email from that brand. It might include references to revenue generated by an email marketing campaign.
Example: Men’s shirt company Twillory doubled its email open rate to 40% by identifying and excluding disengaged customers on its email database.
Example: An e-mail campaign with measurement for Monin Flavored Syrups.
Example: The benefits of e-mail marketing from Deloitte.
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