Training Portal Access

ESOMAR

The European-based international association of market researchers. Among many other activities (hosting conferences, publishing, etc.), ESOMAR issues guidelines on the conduct of market research.

https://www.esomar.org/

Related Articles:
  • [New Article] Is it Time to Redefine Quantitative Research?
    As simplistic as it is, market research is often defined as either “qualitative” or “quantitative.” In conversational use, most researchers use and define these categories fairly similarly. But this is changing. While “qualitative” use and meaning is fairly consistent, we are seeing a notable fragmentation in what the phrase “quantitative research” means to market research practitioners and related professionals.
  • Glossary
  • Four Favorite Market Research Glossaries
    Whether you’re a beginner or a pro when it comes to market research, there will always be unfamiliar terms—especially as technology continues to evolve. Thankfully, there are many online glossaries to help you when you’re stuck. In this article, Research Rockstar intern Sarah Stites has evaluated four of our favorite market research glossaries for ease of use and completeness. As a gauge of completeness, we tested for the inclusion of five terms: ethnography, laddering, MaxDiff, orthogonal, and projective.
« Back to Glossary Index
Multi-Mode Data Collection