A qualitative research event where a group of typically eight to twelve screened participants gather for a discussion facilitated by a professional focus group moderator. The groups are typically held at focus group facilities, which are set up with one-way mirrors and recording devices.
Related Articles:
- Managing Focus Groups: How to create a dynamic conversation, with great resultsA great focus groups sparks their creativity—whether for sales, marketing or product development ideas. So many business professionals crave an authentic opportunity to learn directly from their target market, and a well-recruited, professionally moderated focus group can be a great way for them to have this experience.
- 8 Qualitative Market Research Methods For Your 2018 Projects
- Want an Insights Association Credential? Your Past Training Applies!
- Need Help with Year End Crunch Time?
- Glossary: Unstructured DataData that is not captured in any organized fashion or with any predetermined options or order.