A common need in market research is to measure brand awareness and perception trends. These studies sometimes use a marketing model as an analysis framework. Examples include:
- AIDA model (Attention, Interest, Desire)
- AIETA model (Awareness, Interest, Evaluation, Trial, Adoption)
- Lavidge-Steiner model (Awareness, Knowledge, Liking, Preference, Conviction, Purchase)
« Back to Glossary Index
