Moderator

The leader of a focus group discussion, in-depth interview, or other meeting, trained to do so while minimizing their influence on the outcome. Typically works from a pre-written discussion guide.

NPS is not the De facto Metric for Telecomm Customer Satisfaction
The original article recommends NPS (Net Promoter Score) as the optimal standard for customer satisfaction with telecommunications providers. Ummm, no. So since I didn’t get to share on the TMCnet site, let me share some information here for those of you interested in measuring customer satisfaction in the telecommunications space. “There are many scenarios in which customers may be satisfied with certain service levels or offerings yet refrain from recommending or referring the larger offering to their friends.” Yes, this is very true...
Managing Focus Groups: How to create a dynamic conversation, with great results
A great focus groups sparks their creativity—whether for sales, marketing or product development ideas. So many business professionals crave an authentic opportunity to learn directly from their target market, and a well-recruited, professionally moderated focus group can be a great way for them to have this experience.
Pilot Testing Mobile Ethnography Without Exhausting Your Market Research Team
Do your Qualitative Research reports look...old? And a special December Discount
Could Healthcare Research Pros Solve Your EOY Crunch?

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