Observed data is data based on a person’s passively observed activities such as engagement with a very specific category of content or product, usage of an app, etc. collected on someone or something without any or very little interaction.
A key point of observed data is to not significantly affect the results of the observation.
Example: Before Apple releases a prototype iPhone model they observe subjects using a prototype device without intervening. This allows them to see if new features are easy to use and valuable to consumers.
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