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Personal Identifiers

Personal identifiers are data that could identify a specific individual; i.e., names, email addresses, device identifiers, Twitter handles, location data, and photographs.

IP addresses and other unique reference numbers can also be personal identifiers.

Related Articles:
  • Glossary: Anonymization
    Anonymization irreversibly removes any way of identifying the data subject (such as a research participant's name, email, account number, etc.).
  • Glossary: ProbabilisticData
    A group identified through modeling or pattern recognition as having a high probability of being accurately classified as part of an audience.
  • Glossary: Pseudonymization
    Pseudonymization in a dataset means that personal identifiers such as name and email address have been removed, and instead individual records use an "alias" or pseudonym.
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