Population

The entire set of subjects that a study is attempting to research. Market research uses samples of the population to represent a whole population because it would be nearly impossible to collect information from each unit or subject in a population. For example, we typically do surveys, not censuses.

[New Article] Is it Time to Redefine Quantitative Research?
As simplistic as it is, market research is often defined as either “qualitative” or “quantitative.” In conversational use, most researchers use and define these categories fairly similarly. But this is changing. While “qualitative” use and meaning is fairly consistent, we are seeing a notable fragmentation in what the phrase “quantitative research” means to market research practitioners and related professionals.
Article Synopsis: “The Internet’s Hidden Science Factory”
Glossary: Probability Sample
Glossary: Quantitative Research
Glossary: Sample

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