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Scanner Data

Scanner data is consumer goods sales data obtained by “scanning” bar codes for individual products at electronic points of sale (POS) in retail outlets. It is available from various syndicated research firms.

Scanner data can provide detailed information about purchase behaviors and trends.

Example: A beverage company used scanner data from purchases made at grocery stores that showed a 25% increase in sales when it reduced its Cola price by 10%.14

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Multi-Mode Data Collection