Transactional Data

Transactional data is information acquired from sales, marketing, or service transactions. For example, when online shopping, the website the user purchases from captures their name, address, purchased products, amount paid, and whether or not a discount code was used. When gathered from a large number of users, this data set becomes very useful for analyzing and even predicting online shopping behavior.

Example: Transactional data in the restaurant industry.

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Multi-Mode Data Collection