When planning to do survey research, you have two choices: A) “wing it” and hope you get some decent data, or B) follow a professional approach and be confident you will get useful and usable data.
If you plan to use your survey data for real business decisions, the obvious choice is “B.”
So, how to do professional-quality survey research? Learn the key steps of planning and conducting survey research in 11 steps. Professional survey researchers know that each of these steps, in turn, actually consists of even more granular steps—but start by learning the major steps and you will be on your way to conducting survey-based market research that will yield reliable, objective, quantitative data.
Don’t Make This Common Market Research Mistake
Market research newbies tend to rush right to questionnaire design, but there are important steps before and after questionnaire design that must be done to ensure project success. This Conversation is a brief version of a longer lesson taught in Market Research 101, from Research Rockstar Training.
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Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. We believe it: Inside every market researcher, is a Research Rockstar!
