As the end of January approaches, I’d like to ask: is your Market Research & Insights team charging into 2024 with clarity and enthusiasm, or are you still seeking a spark to ignite the new year’s momentum?
A great way to kick-start 2024 is through team collaboration. Reflecting on last year’s highs and lows together, and then building a shared vision for this year can really set the tone. It’s all about learning from 2023 and using those insights to make 2024 even better.Some teams do this by holding a working meeting, which might be called a "Strategy Planning" or "Team Alignment" session (one team I work with had a tough 2023, and called their session "The 2024 Reboot: Reflect, Renew, Recharge").
To facilitate these sessions, I suggest sharing a list of reflection questions with team members (either before or during such sessions). Below is a list of questions that I have found to be effective with various research teams. If you were to select even just five of these questions to share with your team, do you think it would stimulate valuable ideas, or even encourage team cohesion? If so, hosting a working meeting of some kind could be a great way to channel your collective energy into a productive 2024.
15 Questions for 2024 Momentum
- Reflecting on our most successful market research project in 2023, the reason it was successful was ________________________.
- Reflecting on our least successful project in 2023, the main blocker to success was ______________________________________.
- In reflecting on client feedback received in 2023, the biggest recurring theme was ____________________________________.
- My biggest concern regarding remote work and team cohesion in 2024 is ___________________________________.
- My biggest concern regarding our team’s readiness for AI in 2024 is ___________________________________.
- The most important value I want to cultivate within my team in 2024 is _____________________________.
- To align with our organization’s overall 2024 business goals, a key area I plan to focus on is __________________________.
- A strategy to maintain high-quality research despite quick turnaround times in 2024 will be __________________________.
- Looking ahead to 2024, the biggest opportunity for increasing my team’s pride in their work is _________________________________.
- Looking ahead to 2024, the biggest opportunity for increasing my team’s visibility throughout the organization is _______________________.
- To ensure we are neither overstaffed nor understaffed in 2024, I will ___________________________.
- To secure access to authentic, qualified research participants in 2024, I plan to _____________________________.
- To improve the perceived ROI (return on investment) of market research investments in 2024, a bold new idea would be ___________________________________.
- To increase the persuasivenss of our research results in 2024, a bold new idea would be to _____________________________________.
- One area where I feel our team may lack sufficient skills for 2024 projects is ________________________________.
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