IDI Rockstar Pro

Introducing IDI Rockstar Pro, a Research Rockstar Training & Staffing training innovation. This cutting-edge tool allows qualitative researchers to hone their skills and boost their confidence by practicing their interviewing techniques with conversational AI avatars. Each of our five unique video avatars, equipped with distinct personality traits, offers a realistic and varied experience to simulate real-world interviews (hint: watch out for Avatar Jeffrey, he gets impatient!).

Did you miss our IDI Rockstar Pro launch? Don’t fret! Secure your spot on the waiting list for our next live demo. Watch Instructor Kathryn demonstrate how to practice your IDI skills by role-playing a real interview scenario. Kathryn will be the interviewer, and the AI Avatar will be the “consumer” in this market research simulation. See firsthand how this innovative tool can sharpen your probing techniques, elevate your engagement, and boost your confidence.

IDI Rockstar Pro is included in the Qualitative Interviewing Mastery Lab course.

How avatar-based training quickly advances interviewing skills:

Fast Skill AdvancementEmpower your team to become qualitative research rockstars by providing realistic practice and near-instant feedback. Enhance interviewing skills by role-playing with AI avatars.
Confidence BuildingReduces interview anxiety by allowing researchers to practice in a risk-free environment with AI avatars.
Real-time PracticeEngage with AI avatars that provide instant, human-like responses to sharpen your probing skills.
Personalized Feedback & IterationReceive near-instant AI coaching feedback (trained on Research Rockstar course materials), and then complete another interview role play when ready.
Cost-effective TrainingIDI Rockstar Pro, part of Research Rockstar Training’s Qualitative Interviewing Mastery Lab, offers each student up to five role-plays over 30 days—advancing skills in each session. Course access includes five video lessons on best interviewing practices and comprehensive onboarding. Pricing: $200 per student, with group discounts available.
Scalable TrainingSuitable for individuals or teams ranging from 5 to 500 members, with group discounts available.
Versatile LearningAccess up to five different avatars to experience a range of interview participant types.


Designed for professionals in Market Research, Insights, CX, and other areas requiring qualitative research skills, IDI Rockstar Pro is a fast and cost-effective way to achieve mastery in qualitative research interviewing through practice. Group discounts on the Qualitative Interviewing Mastery Lab eLearning course are available to accommodate larger teams.

Note: The Qualitative Interviewing Mastery Lab course is not included in the Research Rockstar Backstage Pass Program. However, we do offer a discount to current annual Backstage Pass members. To request your discount code email [email protected].