We are thrilled to introduce you to the newest additions to our Research Rockstar instructional team, Marni Martens and Jim Newswanger. These exceptional researchers bring a wealth of knowledge and expertise that we believe will ignite your passion for learning in the world of research. Are you ready to unleash your inner Research Rockstar with two incredible instructors?
Meet Marni Martens
Your Guide to Research Rockstar’s Mobile & Online Qualitative Research Methods course.
Marni is not your average instructor; she’s a seasoned research practitioner with a multidisciplinary background in market research and human-centered design research. With over two decades of experience across various business phases, from strategy to marketing, Marni brings both a creative and analytical lens to all her work.
Marni’s Notable Roles and Achievements:
- B.A. in Sociology from the University of Illinois at Chicago
- Certifications in Market Research from RIVA Training Institute
- Certification in User Experience from Bentley University
- Founder of Martens Consulting, a multidisciplinary research practice
- Senior research roles at Pearson for over a decade
If you’re a current Research Rockstar student and want to see Marni in action, watch in your dashboard, here: A Multi-Faceted Online Diary Research for a Children’s Educational Product.
Meet Jim Newswanger
Your Guide to Research Rockstar’s Quantitative Data Analysis course.
Jim brings over two decades of experience in primary quantitative and qualitative research initiatives to the table. A true strategic researcher, Jim has vast experience in all phases of primary research from methodological planning to executive-ready results. Jim’s track record includes leading the "Jam" research program at IBM, an award-winning initiative that involved online discussions and text analysis to identify themes, sentiments, and influencers. His impressive journey includes roles at ZS Associates, SRBI New York, and co-founding e-health startup Cozint.
Jim’s Notable Roles & Achievements:
- Ph.D. in Applied Statistics (PREM Program) from Penn
- Executive MBA from Quantic
- Leadership Role, IBM Jam research program
- Proud member of AAPOR, the American Psychological Association, and the Digital Analytics Association
Check out the following publication by Jim, Machines in the conversation: Detecting themes and trends in informal communication streams.
Marni and Jim are two highly qualified Research Rockstars who are committed to helping all researchers advance their skills and knowledge.
Please join us in welcoming Marni and Jim to the Research Rockstar family! We can’t wait to see you succeed under their guidance. See them both in action at one of their upcoming Live Events.
