Introducing Our 100 Essential Market Research Acronyms Series

We’ve all been there—feeling overwhelmed by the endless stream of market research acronyms. Whether you’re deep into qualitative research or managing client communications, it can be challenging to keep track of them all. That’s why we’re excited to bring you our new series, where we break down our top 100 essential acronyms every Research Rockstar needs to know. We’ve organized them into five key categories: 

  1. Qualitative & Quantitative Research
  2. Statistics for Market Research
  3. Sampling & Demographics
  4. Marketing & Business Strategy
  5. Sales & Client Communications 

 Stay tuned for our upcoming series diving into each one. We’ll be using #MRXacrs for quick lookup. 

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