MaxDiff is a powerful tool for understanding customer priorities. Whether you use built-in features from Alchemer or specialty platforms like Sawtooth Software, it’s a must-have method in your research toolkit. Want to learn more? Check out these great resources:
- MaxDiff Overview: A breakdown of the method, real-world examples, and setup guidance for Alchemer users.
- Alchemer’s MaxDiff Question Type: If you’re an Alchemer user and haven’t tried this feature yet, a quick intro.
- Our eLearning course, Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Teaches when and how to apply MaxDiff and other trade-off techniques.
- Instructor Jeff McKenna’s 30-Minute Video Lesson: Available to Research Rockstar students in your dashboard for a quick yet deep dive.
- A detailed case study using MaxDiff, published in Quirk’s.
We look forward to seeing you at our future Live Events in 2025! Be sure to check the Live Event Schedule for upcoming sessions.
We also want to give a huge round of applause to our special guest, Leslie Rich PhD, from Alchemer. Leslies shared practical guidance, and her MaxDiff example from speaker technology company Sonos really brought it to life. And of course, we appreciate Instructor Michelle Legros for leading another fantastic session for last week’s Live Event!
