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Writing Qualitative Research Methods Starts August 9th at 11:00 AM ET.
Learn how to write a great qualitative research report, even if you have never done so before. In this 4-Week Power Program, students learn how to analyze qualitative information in order to address project objectives, and how to report the findings using various text, visual display and multimedia approaches.
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Discrete Choice & MaxDiff with QuestionPro Starts August 10th at 11:00 AM ET.
You’ve heard the terms “discrete choice” and “MaxDiff”; now it’s time to put these quantitative workhorses to use. While they are different, both discrete choice and MaxDiff are important options for researchers who need to optimize product concepts and marketing messages.
Pre-requisite Knowledge: Prior to this class, you should have a working knowledge of basic statistics, including descriptives, ANOVA, T-Test, and Chi-squared.
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Infographics for Market Researchers Starts August 11th at 1:00 PM ET.
In this class, students learn basic infographic design principles and different layout options. Students will also see, and participate in, infographic design software demonstrations. In an ideal world, market researchers would hire graphic artists to design their infographics. Alas, in many cases, that is simply not an option. But with a little training and access to the right tools, researchers can create compelling, client-ready infographics.
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Introduction to Quantitative Data Analysis Starts August 12th at 12:00 PM ET.
In this 4-week power program, you will learn the basics of quantitative analysis in a fun, practical way. Includes examples, exercises, and real-time demonstrations. This market research class is ideal for those new to quantitative data analysis. No previous background in statistics is required.
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Market Research 101 Starts September 7th at 1:00 PM ET.
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Market Research 101 is a fun, fast-paced way to get the basic. Whether your interests are in quantitative research, qualitative research or both, you will complete this class ready to both make informed market research decisions, and talk to market research colleagues and clients with confidence.
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Introduction to Ethnography Starts September 8th at 1:00 PM ET.
Anthropology meets market research in this fast-paced, crash-course on ethnography. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Learn important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.
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Any questions? Want some help? Just email [email protected] or call (508) 691-6004 ext. 711.
